Questions raised on safety issues and costs related to 'direct-to-consumer' advertising

Patient requests for specific medications - including requests for brand-name drugs spurred by direct-to-consumer (DTC) advertising - have a substantial impact on doctors' prescribing decisions, suggests a study in the April issue of Medical Care. The journal is published by Lippincott Williams & Wilkins, a part of Wolters Kluwer Health.
Pain / Anesthetics News From Medical News Today

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