PAINWEEK 2017

SePT 59

The Cosmopolitan of Las Vegas

Market Research

PAINWeek Market Research Institute

The PAINWeek Research Institute provides a variety of facilities for your ongoing research activities. Fully equipped interview and observation rooms with a standard audiovisual package provide flexibility for the different types of research being conducted. Recruitment, moderation, blinded registration, and subject processing are provided. Catering and other additional marketing services are also available upon request

Methodologies

Focus groups
Personal interviews
Product, message, and concept testing
Surveys
Advisory boards
Omnibus research
Intercepts

Brand image and equity
Demand estimation
Message testing
Customer perception
A/B testing
Knowledge, attitudes, and perceptions
Emotional engagement

Focus Groups

Focus groups include the interview room, observation room, panel recruitment of 10 practitioners (minimum) of desired demographics, group moderator, videography, audiography, moderator guide development, and standard participant honoraria. (Fee covers 5-hour allocation of designated function space.)

Personal Interviews

Personal interviews include the interview room, observation room, panel recruitment of 10 practitioners (minimum) of desired demographics, group moderator, videography, audiography, interview guide development, and standard participant honoraria. (Fee covers 5-hour allocation of designated function space.)

Advisory Boards

Advisory board facilities include a general session room equipped with LCD projector and screen, flip charts, classic U-shape seating for advisors with observation tables arranged in the back of the rooms. (Fee covers 8-hour allocation of designated function space.)

PAINWeek Omnibus Research (2 questions, 1 survey)

The Omnibus package allows for the inclusion of 2 research questions in our 10-question survey that is deployed monthly to the PAINWeek extended database. The Omnibus package provides an affordable, quick turnaround time research option great for getting answers to field force challenges or classic research-focused questions requiring immediate response.

For more information, please contact Steve Porada at (732) 859-6153 or via email at sp@painweek.org.